If you own a business, you want to create a marketing strategy that allows you to reach as many people as possible. That strategy needs to include video. Five billion videos are watched on YouTube every day, and social videos receive 1,200 percent more shares than text and images combined. Of course, you have to be smart when creating your video marketing strategy to get results. Have your Montreal digital marketing agency incorporate these tips to get the best outcome.
1. Stories Over Sales
Your Montreal digital marketing agency should focus on stories over sales. If your videos just focus on sales, they won’t provide value to the viewers. That means they won’t get watched or shared. Instead, videos need to include stories that connect to the viewers. These stories can help people understand more about your company and your products. That, in turn, will make them want to buy your products.
2. Hook People from the Jump
You only have a few seconds to hook viewers. If they don’t like what they see, they’ll close out of the video without sharing it with their friends. A successful Montreal digital marketing agency knows how to use those first few seconds to hook viewers and make them hungry for more.
3. Hook People without Sound
In an ideal world, people would watch videos with the sound on. However, more and more people watch videos without sound, especially on Facebook. It’s reported that as many as 85 percent of video views occur without sound on the social media site, so you need to find a way to connect to people with the sound off. Again, your Montreal digital marketing agency can handle this for you. Let the agency find a way to hook people without actually listening to the video.
4. Add Some Humour to the Video
Marketing doesn’t have to be boring. You want to engage people, and that means you should add a little humour to your videos. Don’t worry if you’re not the funniest person in the world. Marketing agencies write scripts for you, so they can tackle the jokes.
5. Include a Call to Action (CTA)
While you want your video to focus on stories over sales, you still need to include a CTA. Include the CTA in the video description and add an overlay in the video itself. Also, consider using the end screen for a CTA.
The CTA you use depends on the needs. If you just want to build awareness, it can be something as simple as asking people to share the video. However, if you are promoting a product, use the CTA to send people to your website.
Create the Best Videos for Your Business
You can create amazing videos with the help of a Montreal digital marketing agency. Let an agency get to work for you, so you can improve your online visibility. The right strategy will help you reach more people and sell more products online.
Image Credits: Video Marketing from Panchenko Vladimir/Shutterstock