There’s nothing really like an unexpected Google algorithm update to give marketers considering equal parts confused and disturbed. It seems as though search engines like Google wait for you to get all of your ducks in a row and unleash an update that delivers your applications instantly obsolete.
Plus, there’s still some secrecy following how Google evaluates websites and determines which sites appear — and how they appear — on the search engine results page (SERPs) for various queries.
The good news is that several search engine optimization (SEO) tools out there — few free, few paid — can help you observe your website how search engines like Google see it — this way, you can enhance your ranking and significance for your target keywords.
Google Search Central: Google Search Console
Google Search Central (previously known as Google Webmasters) has several tools intended to help you appear in the SERPs for the search terms and phrases your target audience is watching for. Search Central leads you through Google Search Console to help with your SEO and website review if you’re a business person or marketer. Google Search Console monitors, debug, and optimizes your website — and there’s no coding knowledge required.
Internet Marketing Ninjas
Internet Marketing Ninjas is an SEO-focused firm with a diversity of free tools you can utilize to compare your website on the competition, optimize web pages for specific keywords, generate meta tags, and increase organic traffic to your website.
Google Analytics has a paid variant, although the free variant of the product can assist you in managing your website’s SEO — this is remarkably true if you pair Google Analytics with Google Search Console. In accomplishing so, all of your website’s SEO data will be centrally located and organized. You can handle queries to recognize areas for improvement with the keywords and phrases you need your website and web pages to rank for.
UpCity Free SEO Report Card
The Free SEO Report Card from UpCity allows you to investigate your website to determine its stacks against the competition. In exchange for a bit of your communication information, SEO Report Card will follow up a report that incorporates Rank Analysis, Link Building, On-Site Analysis, Website Accessibility, Trust Metrics, Current Indexing.
HubSpot Website Grader
With HubSpot’s Website Grader, open the URL of your website, and you’ll automatically earn a Report Card with actionable acumens about your SEO endeavours. From there, you can approve up for the HubSpot Academy Website Optimization course that teaches you how to increase your website’s SEO, user experience (UX), and more based on the kind of feedback you got on your Report Card.
Microsoft Bing Webmaster gives you access to several tools that offer insight into your website, like diagnostic, reporting, and SEO tools. The SEO tools that you can apply for free have the potential to help you examine your website, maintain backlinks, and analyze keywords to secure your site is well-optimized for organic search.
Seoability is a free tool for SEO checking. With it, you can test the website’s level of obedience with today’s SEO guidelines. Your site will be analyzed by just entering your URL, and you’ll receive tips on how you can better optimize your website. In extension to a detailed SEO audit of your website, you’ll gain access to 1,000 subpage audits, email reporting and alerts, and keyword monitoring.
Check My Links
Check My Link, a Google Chrome extension that you can employ to guarantee your links on both internal or external web pages operate. For example, if you were to explore a term on Wikipedia, Check My Links would inform you how many links Wikipedia page has as a whole and how many of those links are broken. It is helpful because you can make corrections to broken links immediately (or hopefully before a page goes live). According to its creators, check My Links is ideal for developers, content editors, and web designers.
Seolyzer is a free site dragging, log analysis, an SEO tool that assists you to determine how search engines like Google view your website. Seolyzer extracts information that crawling bots drop in your server’s log files while surveying your site to identify and build your SEO KPIs. The tool also recognizes error codes, redirects, and page speed and performance.
SEOquake, a Google Chrome extension that automatically checks a web page’s SEO parameters quickly and for free, includes on-page SEO audits, internal and external link review, real-time URL and domain comparison, and data file export.
Now that you’ve learned about these free and paid SEO tools determine which option will help you achieve your SEO goals and get started auditing, optimizing, and monitoring your website, individual web pages, and content.