Email Marketing Automation Tools: Market Players Guide

Email Marketing Automation Tools are a powerful tool to convey the right message to the appropriate people at an accurate time, using automated workflows, which is highly effective for lead nurturing, and eventually, to drive sales from potential customers and surviving ones.

The advantage of digital email marketing automation is that it allows you to unlock this fantastic ROI while you rest! After you install the email automation, there’s no action required. It just struggles for you automatically.

Email marketing is vital for digital marketers for diverse reasons, including its effectiveness and the return on investment (ROI). In the cosmos of B2B specifically, email marketing gets in at number three for the most substantial source of information, and that’s only because business experts and colleague recommendations hold the top two places.

Some many platforms and tools that can make your life easier when planning and administering email marketing campaigns; so diverse that it can be stimulating to wade within all the information and choose the right one. Of course, there are many good platforms. Still, it’s necessary to know what makes a fabulous email automation tool, including social media integration, advanced content capabilities, built-in customer relationship management (CRM), ease of use, and convenient training and customer support.

Here’s what you require to know about the most prevalent platforms to encourage you to pick the right email marketing tool for your requirements.


Marketo is perfect for both B2B and B2C campaigns and is consistently ranked amongst the top automation programs in the business. The comprehensive offering includes automated responses, segmentation, email personalization, and basic recording and analytics. In addition, the tool enables you to set up automated emails that more than 40 different subscriber behaviors can trigger, allowing for dynamic content creation. Additional key features incorporate:

  • CRM lead integration opportunities, lead scoring
  • A/B testing and lead nurturing 
  • Automated alerts
  • Webinar and Event marketing
  • Social alliance for ads, engagement, sharing, and listening

User-friendliness is the number one reason to pick Marketo. The platform is comparatively straightforward to set up, you can understand going with campaigns immediately, and the interface is spontaneous and candid. Moreover, Marketo suggests top-notch customer support for people who face difficulties. There’s a large and active community you can rely on for anything from troubleshooting technical issues to campaign advice.


MailChimp is a highly comprehensive email automation tool, and there are very few features and functions this platform doesn’t boast. For example, you can either work from templates or design your emails from scratch, segment your lists, send customized emails to different groups, and send drip emails based on individual subscriber activity.

As you would expect, you can automate various tasks, including posting automatic emails whenever you refresh your blog, acknowledgments to the RSS-to-email function. In addition, the program has fundamental analytics about open, click-through, and other rates, and you can blend it with many mixed media, like WordPress, Shopify, and Magento.

MailChimp proposes a free version of its platform, exciting to start-ups and modest businesses that acknowledge email marketing requirements but don’t have a huge budget. Even the eternally free account allows you to send 12,000 emails a month to 2,000 contacts, suitable for some small- and medium enterprises.


ActiveCampaign is equipped for small- and medium-sized businesses and enterprises, making it a multifaceted and well-rounded program. Along with fundamental features like creating calendars, and automated sending, the platform also enables you to segment the audience, personalize emails, automate email responses, and maintain deliverability. For example, once an email has been sent, you’ll be able to see who’s started it, who’s snapped through, which pages they hit, and more. When it gets to guaranteeing the most prosperous campaigns, this tool also has you embraced, with significant functions and features such as:

  • Mobile optimization
  • A/B testing
  • Analytics for revenue, ROI, and keywords
  • Landing page creation
  • Tracking online behavior and search

One of the critical features of ActiveCampaign is that it’s equipped with its CRM that presents lead scoring and that you can apply it to maintain and sustain leads, which makes the means of email marketing more streamlined and effective. And because the CRM is blended with the tool, it executes efficiently to customize campaigns based on unique data to each subscriber.


GetResponse is an ideal automation platform for various organizations, and there are valid grounds for this. It has all the essential characteristics you will require for beginners, including automated responses, dynamic content, segmentation, personalization, and reporting and analytics. Beyond that, you can also utilize the platform to create landing pages and responsive forms, and there are integration opportunities for CRM and third-party lead-generation tools. In addition, it has tracking functionality, advanced A/B testing options, and you can arrange automated emails based on multiple subscriber behaviors. Other highlights include scoring, lead filtering, and tagging. Other characteristics that users prefer about GetResponse incorporate:

  • Single opt-in
  • Suggestions for optimal times to send campaigns
  • Great customer support
  • High deliverability

Beauty in integrity is the title of the play with GetResponse. The drag-and-drop characteristics of the platform make it so effortless to create and automate email drives that even a trainee will be able to handle, and seasoned email marketers will acknowledge the effortlessness of it all. Furthermore, with the drag-and-drop feature, you can create, segment, and choose dynamic content, suggesting you can efficiently execute automated campaigns.

Wrap Up

Email marketing is the original form of digital marketing, but it’s just as relevant and popular now as its origin. Email marketing is vital; it doesn’t want to take up your whole day. Email automation platforms like those presented here can improve your campaigns, efficiency, and the ROI you see on your email marketing efforts.

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