Use Google Trends for Content Marketing and SEO

While Google Trends is factual, it doesn’t display the traffic in actual numbers. Paid SEO tools furnish numbers for keyword search volume. But those numbers are estimates that are gathered from data providers.

So even though paid SEO tools deliver estimates of keyword traffic, the data offered by Google Trends is based on actual search question volumes. That’s not to state that Google Trends is better than paid keyword tools.

However, when employed with paid keyword tools, one can obtain a near-exact idea of actual keyword search volume.

Other processes in Google Trends can allow accurate segmentation of the keyword data to understand what locations to focus promotional efforts and discover new and trending keywords.

Use Google Trends for Content Marketing and SEO

Get More Real Data by Comparing Keywords

Google Trends indicates a relative visualization of traffic on a scale of zero to one hundred. You can’t know if the craze reports hundreds of keyword searches or thousands because the graph is on a relative scale. To receive a more accurate estimate of keyword search volume, approximate the keyword with a keyword you already have precise volume numbers. If the keyword volume is enormous, there’s another way to determine a close estimate of keyword volume – by corresponding to your target keyword with any keyword phrase that you have an idea of traffic volume. Google Trends reveals that the keyword search trend is trending upward. But it doesn’t imply you by how much volume. Although Google Trends won’t inform you of the exact amounts, as long as you know the parts for one keyword, the traffic ranks of the other keyword will become more understandable.

Compare Keywords by Period for Audience Insights

There are two broad modes to look at the keyword data: stretched over extended periods and shorter periods. In addition, you can specify Google Trends to show you the traffic trends extending to 2004. It is valuable for showing your audience trends.

  • Upward Trending Long-Term Trends: This means focusing energy on building content for this trend if a trend moves up.
  • Downward Long-Term Trends: If the movement line moves down, it may signal that audience content consumption is changing.

Knowing which course the wind is blowing could allow a content marketer or publisher to understand when it’s the moment to bail on digital cameras and start hitting products related to mobile phones.

Related Topics and Queries

Google Trends has two great features: Related Topics and the other Related Queries. In addition, you can view the subsequent metrics. 

  • Top – The most prevalent topics. Scoring is on a relative ranking where a deal of 100 is the most generally searched subject, and a value of 50 is a topic explored half as often as the most popular term, and so on.
  • Rising – Related topics with the most significant increase in search frequency since the last period.

Results labeled “Breakout” had a tremendous increase, probably because these cases are new and had few (if any) previous searches.”

Short Term Trends Can Get Massive Traffic

Considering keyword trends in the short view, such as the 90 days or even 30-day view, can uncover valuable insights for capitalizing on rapidly transforming search trends. While Google Discover is less prudent to trending topics than Google News, standing on top of current interests is super helpful in holding a tremendous amount of traffic right now through Google Discover and Google News. It helps in knowing which days of the week interest pinpoints for a given topic can also help in planning when to broadcast certain kinds of issues. Hence, the content is right there when the audience searches for it.

Narrow down Keywords by Category

Google Trends can narrow down your keywords according to categories to give more accurate data. The Categories tab is essential because it refines your keyword research to the correct context. By capping the Google Trends data by category, you will discover more accurate information linked to the topics you are scouting for content.

Getting Keyword Data by Geography

Google Trends keyword data by geographic location can determine what areas are the most suitable to outreach to for site promotion or for building the content to specific regions. Keyword popularity information by area is valuable for link building, content promotion, content creation, and pay-per-click. Localizing content can make it more suitable for people interested in that content. Google ranks pages according to who it’s most appropriate for, so incorporating geographic nuance into your content can help it organize for the most people, especially if they begin to promote your content in social media, blogs, and podcasts.

Discover Search Intents with Classifications

Google Trends offers you the ability to further refine the keyword data by segmenting it by Search Type, a convenient way to research the popularity of different search intents. Search Types provide you insights into searchers when they are highly focused on a distinctive type of intent. Refining your research lets you remove the “noise” that might pollute your keyword research and go directly to the most critical data signal. For example, if your keyword phrases concern instructional content that uses words like [how to], refining your investigation to YouTube may provide valuable insights. The additional search type query refinements help refine the results to more precise information. So, give those choices a try because the information they provide can be more accurate and valuable than the more general and potentially noisy “web search” version.

Final Thoughts: Google Trends is Useful

Google Trends is a helpful tool, and a little creativity yields important search marketing insights. So spend some time with Google Trends. You’ll discover insights to improve how content is created and promoted online.

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