Visually Stunning Display Ads: Tips to get more Clicks

If you’re expecting to expand your online traffic with visually stunning display ads, you may be questioning yourself: how can you create a web banner ad design that people will enjoy clicking on?

Web banner design concentrates on systematically creating effective banner ads by carefully involving basic design guidelines. So let’s get into all the knowledge you require to develop victorious web banner designs.

Web Banner Design

Web banner design is one of the most prolific marketing formats employed in today’s online world and anchors in all figures and sizes. Web banner design is all about completing the most clickable banner ads feasible.

Banner ads are advertisement photos embedded on web pages that showcase a product or brand and link to the advertiser’s website. Most companies use them in one form because they’re an affordable, measurable, and effective medium to raise brand awareness.

How to Create Visually Stunning Display Ads?

Use most suitable, standard banner sizes: According to Google Adsense, the most successful standard banner sizes are:

  • 728 × 90 pixel — Leaderboard
  • 300 × 600 pixel — Half Page
  • 300 × 250 pixel — Medium Rectangle
  • 336 × 280 pixel — Large Rectangle

Place banner ads correctly: Purchase space on a website where your design will be featured above the fold and close to the main content.

Keep Hierarchy: Banner ad design depends upon the proper balance within every ad, so watch your ranking. Compelling banner ads are created to raise brand awareness and drive traffic to your website. They have three fundamental components:

  • The company logo must be incorporated to build brand awareness. Ensure it’s visually dominant but not as predominant as the value proposition or the call to action.
  • The value proposition displays the service/product you deliver and calls attention to itself with attractive offers and prices. Consider things like: “50% off,” “High quality,” or “Limited time offer.” It should get the most space in your ad and be the first thing that viewers’ eyes see.
  • The CTA or call to action is the text or switch that requests users to click. Phrases like “Get started,” or “Learn more,” or “Watch Now” are excellent examples. It should be a precise focal point of the ad.

Keep it simple: Maintain content and visuals simple. Viewers are presumably only going to glance at your web banner ad for a second.

Use buttons appropriately: Buttons will often increase your ad’s click-through rate (CTR). If you’re going to utilize them, identify them in contrasting colors after your copy on the lower right side. Always keep them constant throughout the set of ads.

Have a distinctly defined frame: People’s eyes are naturally attracted to a subject inside a frame. Therefore, effective banner ads have an established structure with graphics extended to the box’s boundaries. For example, if your ad is white, it’s a standard practice to put a 1-pixel gray border around the ad.

Make text instantly readable: Make your headline and body copy different sizes. All manuscripts should be four lines or less. Don’t use cursive/script fonts, skinny font weight, all uppercase copy, or font sizes smaller than a 10 pt.

Use animation: Animated web banner ads usually outperform static banner ads and can be very effective in website banner design. However, you have to make sure that they don’t distract from the message of your ad. Use simple animations that last no more than 15 seconds and make sure that they don’t loop more than three times. Believe in making the last frame of your spirit a clear call to action.

Complement still stands out: If your ad visually integrates into the sites where it’s featured, you’re more likely to make viewers’ trust. However, could you not wholly blend in too much? Banner ads always need to be visible and clickable.

Be consistent with the brand: Your banner ad will link to a landing page that contains your request. Ensure the ad matches your branding and the landing page, so potential clients don’t get confused.

Infuse a sense of haste: Bring a sense of visual urgency to the text by employing contrasting, bold colors. Banner ads are not constantly suggested to be subtle.

Use imagery well: Choose relevant graphics and photos that enhance your message and directly relate to your product—no abstract concepts. Purchase a reasonably priced license for a stock photo. There are millions of high-quality ones out there. Remember, it’s not always essential to use images in your banner ads. Killer copy and admirable typography can create equally compelling results.

Choose suitable colors: Each Color has a distinct association, and it’s essential to consider what types of emotions you want to evoke in your audience. Color will be the foremost thing a user sees in your banner ad. Colors are impressionistic and have diverse associations in distinct cultures. Ensure to study your target audience when making your color selections. 

Keep file sizes small: When it comes to file size, the smaller, the better—under 150 kb, according to Google Adwords. Your ad needs to load.

Use correct file formats: PNG, GIF, JPG, or HTML5 files will be your working deliverables. Your designer will generally work in Adobe Illustrator or Photoshop to provide JPG, PNG, or GIF files, or in Google Web Designer or Adobe Animate for HTML5 files. Recall, Flash ads are pretty much out of date at this point, so opt for other image file formats.


Following the above tips will create visually stunning display ads. These are merely banner ad design guidelines, but creating genuinely great, high-performing ads takes more. If you’re not a professional designer, consider employing a talented creative to design the perfect, clickable ads just for you.

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