Digital Marketing vs Traditional Marketing: Which is Better?

The dispute between digital marketing vs traditional marketing is long-drawn and perpetual. It conclusively reaches down to which one suits the requirements of the organisation. While attempting to pick between digital marketing and traditional marketing, why not study both?

Steps Strengthening Your Digital Marketing Strategy

The digital marketing experience is constantly unfolding, and you have to accomplish your approach consistently. You’re getting stimulated by new drives, making last-minute adjustments, and supporting feedback from your clients that has you twitching each assignment, video, post and email. The result might be chaotic and hodgepodge circumstances. There is no choice but to have […]

What Is Social Media Marketing?

Social media marketing utilizes social media applications like Facebook, Instagram, and Twitter to boost the brand, connect with a target audience, improve traffic to the website, and boost transactions and revenue. It’s also an excellent way for brands to observe conversations and competition. Robust social media marketing demands that you build strong content on your […]

Global Skill Gap for Digital Marketing Professionals-2020

Digital Skill Gap: Today, we notice digital marketing graduates who barely have a prior understanding of the essential digital marketing skills most companies would require, such as SEO, Analytics and Online advertisement. Only 8% of general marketers accomplished entry-level digital marketing skills, with all others dropping short. In the UK, only 37% of those who […]

What Is Account-Based Marketing (ABM)

Account-Based Marketing (ABM) is needed for companies that aspire to focus on the most extraordinary possible ROI for propagating high-value accounts, administering account penetration, marketing keen-sightedness, and logos into reflection. Marketing units must manipulate strategies that blend sales and marketing expertise to establish, engage, and close ventures with high-value accounts that mean the most to […]

Why should you get certified in Digital Marketing?

Digital landscape is changing fast and companies are dependent on digital capabilities of professionals more than ever. From introducing the brand to building reputation, certified in Digital Marketing has become essential for businesses. However, huge skill gap in trained professionals, demand for certified digital marketing professionals has increasing exponentially. Digital marketing has not been a […]

How to Create Mobile-Friendly Content

Smartphones and devices have changed how people search for information and mobile-friendly content has become an important metrics for overall digital marketing strategy. When you’re a local business, the traffic is even more skewed to mobile users because more mobile searches are location-based. If optimizing content got you even 10% more engagement with content – […]

Must-Watch Digital Trends in 2021

The global change in the form of Covid-19 in 2020, has changed how we work, communicate and work. Working from home options and increased dependency on digital channels has led to a drastic change in the technology industry. From e-commerce to social apps, we are leveraging the power of digital more than ever, so what’s […]

How to Improve Video Ranking with SEO

Video Ranking

Videos are essential internet marketing and search engine optimization method. They help to increase interest-factor of the content provided at the website leading to improvement of the rank. There is always a level of risk of appearing dull because of the frequency of videos on social media sites and blogs without them. Most of the […]

A Research on SEO Backlink Quality


The most effective way to improve search engine rankings is to get b2b leads for sale. Backlinks are also called external links; Backlinks must get to the desired website from other sites to make it more visible. Backlinks are must, although not all of them work and valued equally. Only a few of high-quality backlinks […]