Google Analytics is a comprehensive tool and can be a beneficial resource in understanding your business marketing endeavors.
Some tools are free, some are paid, and they each have slightly different unique selling points, so read through the options and gain a better understanding of which one will best suit your business’s needs.
Google Analytics Alternatives
Crazy Egg
Overview: From the instant, a guest comes to your site to the end of their session, you’ll see every movement of their cursor and everything they click on.
Crazy Egg permits you to recognize what your customers are doing in real-time. Gratitude to its Heatmap tool, you can see precisely where your clients are ticking – it’s similar to a spy kit that assists you in detecting the most prevalent sections of your web pages. It also monitors scroll depth to ascertain which area of your page is being rendered the most.
Key Features: Unlike other data tools that provide figures and trends, with Crazy Egg, the encounter is solely visual. This visual depiction of events allows you to make sounder decisions on the positioning of page content and on which measures and sections to optimize. In addition, the page editor gives you the power to change whatever you want on the site in a straightforward and user-friendly manner, indicating you can go in, change whatever you need, and get back.
Crazy Egg also permits you to bring out A/B testing, and what’s more, the winner of the A/B test will be seamlessly pushed into the live version. You pick a goal based on a URL, form submission, or a clicked link/button, and then as soon as the platform detects a winning variant, it will automatically send more traffic to the winner. Thus, it gives you as many conversions as possible without having to waste any traffic.
Kissmetrics
Overview: When you require implementing a Conversion Rate Optimization drive and ensuring that your sales funnels are functioning optimally, Kissmetrics can assist you in realizing your CRO goals.
Kissmetrics is a comprehensive analytics tool that encourages you to acquire, administer, and grow your customer foundation, principally through its Customer Engagement Automation background. It provides for a deep perception of – and unique engagement with – different customer profiles from prospects to advocates. So you can recognize which visitors are most suitable to convert, for instance, and focus your marketing endeavors on the source of traffic that draws in the most conversions. And if people fall out of the sales funnel, you can also create a list of those users and target them over other campaigns.
Key Features: Kissmetrics’ Click to Track tool is a convenient feature, which makes creating goals and events hassle-free. You don’t require to write any code to install analytics; with Click to Track, you can exercise your mouse to attach events by tapping on significant elements of your website.
StatCounter
Overview: StatCounter is not as valuable as some other analytics tools and doesn’t provide as many features – but its saving grace is the fact that it’s free to use.
StatCounter is a means that has been around for quite a while. The user interface has continued to be very simplistic. It doesn’t mean it’s a wrong product; it simply looks a little more ‘old school’ than some other tools. Nevertheless, the top-level data you need is all there, providing insights into visits, visitor paths, popular pages, entrance- and exit pages, incoming keywords, and more.
StatCounter lags behind the competition in segmentation, goals, campaign tracking, and slightly more advanced features.
Key Features: StatCounter has a growth plan tool that converts your web traffic data into actionable insights and helps you focus on critical areas to increase revenue. The difficulty is that Growth Plan is an upgrade, and you need to pay per month to utilize it.
Industry Rankings allows you to see how your site stacks up toward your competitors for social media, mobile traffic, and user experience. In addition, the tool has a vast library of content such as videos, articles, and e-books that will help you get the most out of your site.
Heap
Overview: Heap is incredibly straightforward to set up and use. In terms of user-friendliness, Heap is the inverse of Google Analytics. Heap is a complete joy to set up and manage.
Heap Analytics is one of the impressive Google Analytics options, and its principal focus is on user-friendliness. The idea is that you can effortlessly set up tracking for all the critical events on your site without needing significant technical skills.
Heap’s setup actively encourages you to create the tracking and reports that are useful for you. It doesn’t confound you with unlimited stats and screens. Instead, it leads you through creating your accounts based on your precise business requirements.
Key Features: Past installing tracking code on your website, everything in Heap is arranged with a point-and-click interface, somewhat relevant to Kissmetrics. What sets it aside is that you can determine custom events by agreeing directly on buttons and forms on your site and display Heap what you require to track concerning them.
In addition, Heap automatically traces events on your sites and bestows you a list of the most generally performed events, which you can then label and group. It also does this retroactively. So, if you choose to track a new event today, it will provide you stats for this from the past, all the way behind to the moment you installed the Heap tracking code.
Open Web Analytics
Overview: OWA is a reliable and feature-rich analytics answer. Regrettably, it has the equivalent bounce rate and time on site weakness as most analytics means. It also resembles like it’s not being updated very often.
Open Web Analytics (OWA) is a free, open-source web stats solution. Regarding appearance and general navigation, its user interface is reminiscent of the Google Analytics interface encompassing 2013. Although OWA is free to use, it is feature-rich. It can track goals and various conversion funnel steps, allows stats filtered by multiple factors, and even illustrates mouse-tracking and heatmaps.
Key Features: With Custom Variables, it is reasonable to set and store up to five custom properties on all tracking events (for instance, sessions, page views, action events, or clicks). Custom Variables can be established for a single tracking request, across all requests that build up a single session/visit, or beyond all stops for a single visitor.
Adobe Analytics
Overview: Adobe Analytics is best adapted to large enterprise-level organizations with a robust digital presence. Its five-figure price tag means it’s generally out of reach for most organizations, but its incredible offline and offline channel integrations are something most analysts can dream of.
This heavyweight piece of software strives to deliver a high level of attribution beyond multiple channels and devices. Adobe Analytics employs Success events to measure conversions. It takes data from various digital sources, including video, voice, connected car, CRM, and the IoT, to name but a few. Furthermore, it combines offline and enterprise data like loyalty programs to make a comprehensive picture of the consumer journey towards a successful event.
Key features: Multichannel offline and online data sources and custom variables make data collection more robust and relevant to your particular business. Adobe Analytics also allows integrated tag management so you can manage and share data across marketing systems without modifying your website’s HTML code. It’s also possible to unfasten the details of your marketing project with advanced attribution modeling using varied rules-based algorithms. Then, when your audience insights are interpreted, you can apply the most suitable model to your marketing activities. An additional benefit of Adobe Analytics is that it also supports detecting irregularities in website interaction.
