A powerful landing page is the foundation of successful online marketing. It makes your presentation stellar, and your PPC ads get optimized as part of perfection.
Without a good landing page, your enterprise is bound to experience. Your landing page layout necessitates being flawless.
Responsible, Organized Design
The appearance, feel, and overall construction of your page design will significantly influence the effectiveness of your landing page and how strongly it drives conversions. The ultimate goal of your landing page should be to defend it as efficiently as possible for a visitor to convert. Therefore, it is imperative that all elements of your page work towards the growth objective, whether filling out a form comprising a purchase, signing up for a newsletter, or downloading an ebook.
An effective landing page design proffers innovative use of color and eye-catching images. Distinct button colors such as red or green boost landing page conversions, but above all, guarantee a strong contrast between your button color and your background. To ensure a good landing page, you should examine many different button attributes – test color, composition, and size to discover the most powerful landing page layout.
Stay a Minimalist
Ensure to maintain a clean page with obvious, straightforward navigation and no distractions like pop-ups. A good landing page presents all the necessary information to assist visitors in converting, but nothing extra. Too much info can overwhelm visitors, so hold it simple and provide only the essential information to guide visitors down the funnel. The report you put front and center should be immediately scannable – a good landing page copy uses bullet points to explain details when possible.
Consider what essential info needs to be shown above the fold within the visitors’ direct line of vision and what can be put below. Most visitors instinctively know that they can scroll down for more information, so don’t be afraid to add more thorough descriptions discreetly hidden. An excellent landing page design manages a clean and engaging visual impression while still providing visitors the information they might aspire in a non-intrusive fashion. Taking advantage of the below-the-fold space is one unique way to do this. Another way to add more data without confusing visitors with text is through video landing pages. Consider highlighting the significant points of your offer with text and practicing an optional, clickable video to describe the details.
Employ Header to Broadcast Get Advantage
A good landing page should have a firm offer and explain why the recommendation is expensive in straightforward and economic terms. The landing page title and subheadings implement a crucial opportunity to promote the value of your offer. Most effective landing pages confirm the request with the headline and use the sub-heading for additional explanation of the offer or to experience the value proposition.
Some landing pages prefer to push their value proposition to the main headline and utilize the sub-heading to consider the actual software or offer. However, don’t overlook; you have about 8 seconds to convert users; your request is worth pursuing, so your offer and value proposition must be clear and convincing.
Faith Signals
Good landing pages make great use of trust signals, which can indicate to visitors that their offer and brand are trustworthy. Trust signals can take several different forms – testimonials are a classic form of trust signal, capitalizing on word-of-mouth to reassure visitors with endorsements from past clients or customers. It can also be arranged with “Like” counters, which push a more detailed form of endorsement through “Likes” and +1s from different social media sites.
Another powerful tool performed by effective landing pages is trust badges. Trust badges often lead to the logos of well-known trademarks you’ve worked within the history, specific endorsements and recognitions you’ve received, groups and coalitions you are a member of, etc. Thus, they serve as endorsements of your integrity and skill.
Even unofficial and, honestly, little buttons like those obtained from stock graphic sites add a component of trust and build conviction in your offer.
Style Page Mobile Friendly
These days it’s vital that your landing page can quickly be driven on mobile devices, as approximately 30% of all web activity originates from mobile. It’s been revealed that having a mobile-friendly site can even multiply your conversions. In extension, it should resemble and feel great on mobile devices – light to navigate, fast-loading, and highly clickable.
Retain Forms Quick
When a user visits the website, naturally, you must accumulate as much data as you can from them as an online marketer. However, when it comes to designing a good landing page, less is more. You must give users fill out a few form fields as possible. The more areas you ask a visitor to enter, the less chance you have of them filling out the form and completing the desired conversion. If your transformation requires a form, only ask the essentials of what you need. Remember, you can constantly inquire about more info on the thank you page.
With such limited data to be obtained, what form entries should you make necessary? Most users won’t mind contributing their name and email address, but challenging phone numbers or birth dates can cause your drop-off rate to skyrocket to 50%. Beware those form fields!
Design Landing Pages for Distinct Audiences
If you have a great offer and promote it well, you’ll likely get traffic from various sources. If at all feasible, you’ll want to customize your landing pages for diverse audiences. A user that appears at it from a Facebook or Twitter post is considerably other from a user. It comes to your landing page from a PPC ad or a link from your monthly newsletter.
Match Landing Page Copy with PPC Ads
Effective landing pages guarantee to match the words utilized in their page copy with the keywords and text used in their PPC ads. Repeating the same language and key phrases encourages visitors to be on the right path and show consistency.
It’s also essential to deliver users directly to the content they are looking for. So, for example, don’t drop them in the camping section – you want to bring them to their exact desired destination for a user who clicks a PPC ad about camping bags. Instead, match the user’s need as closely as possible – that’s where the conversions happen!
Testing
The ultimate endorsement of a good landing page is testing. An effective landing page cannot be created without a specific amount of testing. Testing and tracking outcomes are necessary for seeing what your landing page is doing justice and what it is doing wrong. So test, test, and test some added!
Wrap Up
A good, persuasive landing page seizes the attention of visitors and constrains them from completing a conversion. Utilize the above tips to create a winning landing page.
