Podcasters can catch search impressions and clicks from Google Search, top discovered episodes, and more. In addition, podcasters can see impressions and clicks for Google Podcasts results that appear in Search and top found episodes and search terms that led to their podcast.
It’s known for podcasts on Google platforms, like the Google Podcasts app, the embedded player in Google Search results, and Google Home. In addition, podcasters can see exact user listening data for their shows, including listens per show and episode, listens per episode element, and percentage heard for each episode via Podcasts Manager.
Google lists the following elements:
- See What Performs, By The Second: Dive in-depth into each episode to notice when your listeners tune in—and when they fall off.
- Comprehend New Listening Habits: See how your audience attends across devices like smartphones, smart speakers, and desktops—and understand how your content is located on Google Search.
- Contact Listeners Across Google: Assert your podcast and confirm it’s available to millions of podcast listeners over Google Assistant, Google Search, the Google Podcasts app, etc. Google has also established a Podcasts Manager forum with advice on optimizing Podcasts for Google.
Why You Should Keep A Podcast
There are many reasonable explanations for including podcasts in your content. Podcasts have been growing in popularity for years. They are flung to hit 164 million monthly users in the US by 2024, implying that advertising also increases, potentially generating extra revenue. Podcast advertising earnings are projected to surpass $1bn in 2021. Podcasts are another helpful way to deliver your content and assist you in reaching your target audience. Having various blends of content formats in your toolset, you can ensure you get the most comprehensive possible audience.
Suggestions to be a Successful Podcaster
Fund in Decent Equipment
While you don’t require to blow a few thousand dollars on state-of-the-art recording software or equipment, you should at least hold a decent microphone to start with. A podcast with inferior audio quality probably doesn’t have much of a possibility of success. Podcasts are a form of entertainment. Nobody wants to have to strain to hear what you and your guests are communicating. Owning a reputable microphone, a headset, and some essential audio editing software can make a huge difference in how your podcast audio sounds. Sounding like a real professional can create all the difference in whether you will be victorious in your new profession as a podcaster. The initial acquisition is relatively tiny compared to the potential profits, earning it a no-brainer.
Choose the Right Theme
The theme of your podcast will recreate a massive role in deciding its success:
- It would help choose a topic you believe will capture a large audience.
- You should choose a theme you can achieve for the long haul. Nobody enjoys listening to somebody spout out amateurish gibberish on a topic they are not curious about.
- Move your business forward with content marketing. This all-in-one content marketing toolkit, enriches your online visibility, gains new customers, and drives sales.
- Stick to something you know and love.
Come Out with Quality Podcasts
Like all specialties in life, you will have to rehearse podcasting to get exemplary at it. You will have to become an excellent podcaster to have a successful podcast. The only way to reach that level is to uphold recording. Chances are unless you are already some celebrity, few people will attend those, anyway. So keep learning and honing your craft, and keep striving to produce the best podcast content you can.
Discover the Balance
After some time, podcaster will presumably start acquiring comments and recommendations from your listeners. It’s never a good thought to pander to your audience – a podcast that scintillates honest discussions will invariably be infinitely more attractive than one that goes with the flow. Instead, be decisive, and manipulate the direction of where you want your podcast to go and what you enjoy your podcast to be. Podcast audiences don’t wish to listen to pushovers. They want genuine, hard-hitting podcasting.
Make Your Podcast SEO-Friendly
Most people presumably don’t recognize that iTunes and Google Podcasts are search engines. Tons of podcasts with “Paleo” in their header and descriptions. Don’t go overboard with the keywords. Acquire your keywords, but try to keep your title sounding as genuine as you can.
Call Great Guests – and Be an Outstanding Guest
An expert guest is intelligent and has exciting fortes to communicate on your pod for your listeners, but they will most likely bring in plenty of their followers. So do not only stick to whatever questions and script you may have composed for the podcast but let them explore topics and experiences they desire to share as well. Finally, promote your show at every possibility you can get.
Be Consistent
Like everything in life, consistency is vital for having a thriving podcast. Find a plan you can commit to as a Podcaster, and devote yourself to it fully. Your listeners desire to know they can rely on you regularly to come out with a podcast. Nothing will lose you, listeners, faster than a sporadic and inconsistent podcasting schedule. You want to be part of their lives and their routines.
Wrap Up
Podcasts are a fantastic way to expand your network, reach more people and can be a valuable avenue to develop your link-building. People digest information in various ways depending on circumstances and personal preferences. There’s ample scope for repurposing your content into additional formats to keep counting value and widen your reach. You can twist videos into blog posts, podcasts into social media posts, and henceforth.
