Do you see yourself as a master of planning?
This certification will help you understand and lead the digital workspace with the best practice methods to build, enhance and analyze organization’s digital marketing strategy.
What are the key components and fundamentals concepts of effective digital strategy?
How to conduct market research and marketing communications plan.
Use traditional marketing and communications to enhance digital journey.
How to plan and focus on better ROI
Inbound and outbound strategies, cross media planning, mobile marketing and leverage digital channel mix.
Email marketing, display and video advertising best practice.
Key concepts in marketing automation, for generating, managing and nurturing leads.
Planning, setting, monitor and optimize a marketing budget.
Best practices to clean up, prepare, and manage data.
The actions and behaviors of an effective digital leader.
Evaluating and reporting on a digital strategy.
Digital Marketing Institute uses Pearson VUE test center network which has over 5,200 centers in 180 countries. The questions come in different formats including text-based multiple choice; image-based multiple choice, matching and hot spot questions.