Many businesses toil to develop new and innovative ways to improve website traffic. But unfortunately, there’s a lot of misinformation online about drawing more visitors, which can lead to repeatedly using the same tired techniques and not seeing positive results.
If you’re looking to improve website traffic with organic and paid ways, here are a few practices to yield results.
Perform Keyword Research
Always include appropriate keywords in your content. Keywords should be used inherently, not stuffed into the content so much that they detract from the main idea or distract the reader. It’s essential to use keywords throughout the range, like the meta description, the URL, the page title, headers, and a few times throughout the article. To run keyword research, you can employ tools and sites to show what keywords competitors use, how often people explore for keywords, how expensive the keyword is for pay-per-click ads, related keywords, etc. It is helpful information to guide keyword strategy.
Build Memorable Content
It’s not enough to post content; you require to create excellent content and cut through the noise. Valuable and fantastic content is one of the top ways to improve website traffic. People use Google to find detailed, thorough, and valid answers to their questions, and your content should be there to deliver those answers. Websites featuring blog content yield 434% more search engine-indexed pages than those without it. In addition, sites that discharge more than 16 posts per month acquire almost 3.5 times more traffic than those that broadcast zero to four articles. The bottom line is that when you watch the content, produce, post regularly, and analyze what your audience enjoys seeing, web traffic should improve.
Write Guest Posts
Guest posting for other websites effectively generates backlinks, boosts referral traffic, and increases search engine results page (SERP) rankings. You should always absolutely research websites within your industry to raise. First, look at a website’s content, provide its quality, check its domain authority, and explore its guest posting guidelines. Also, request the publication to boost the post on social media and if they’ll tag you.
Uphold Active Social Media Pages
Social media is massive for attracting visitors. Here are some ways it should be employed to improve website traffic:
- Post content (blogs, e-books, infographics, white papers, videos, etc.) throughout your social media platforms
- Interact with followers by responding to them, reposting their content, and tagging/organizing them
- Use relevant hashtags
- Update the link in your bio to encourage new content when it comes out
- Transform a cover photo to announce new content
- Tag influencers who may be curious about the content
- Include enticing details from the content to encourage people to connect the link to it
- Reply to other people scrutinizing for answers with links to your content
Utilize Advertising to Boost Website Traffic
Advertising via social media paid search, and display ads can efficiently increase website traffic. However, each option has its upsides and downsides, so it’s essential to set budgets and goals before investing much money. For example, when doing pay-per-click (PPC) ads, it’s critical, to begin with, one campaign and a few other ad groups containing the keywords you desire to target most. Then, once campaigns start, see how audiences behave with various keywords. For example, maybe one keyword only resulted in impressions, which didn’t increase website traffic, while another resulted in clicks and conversions.
Send Email Newsletters
Broadcasting content via email newsletters is an effective way to improve website traffic. Here are a few email marketing best techniques:
- Include enticing segments from the content in the subject line and the body of the email.
- Put a connection or button that subscribers can relate to reading more of the content.
- Ensure emails are mobile-friendly. Links should be effortless since 46% of all email opens are done on mobile gizmos.
- Engage personalization tactics by including the subscriber name.
- Make the email visually demanding with the use of well-designed templates.
- Conduct A/B testing to see which renditions of emails receive more opens and clicks.
Influencer Outreach
Industry influencers are enthusiastic about sharing content that their followers will treasure. Businesses can attach with influencers in a few ways, including tagging the influencer in a social media post if your work references their content or research. Request the influencer for an interview/Q&A, then order or email the influencer when the content is published. They’ll likely communicate your content with their audience. Do a round-up with multiple influencers and tag each participant when promoting the post on social media. Pay influencers to conduct sponsored posts on their social media pages.
Assemble an Industry Tool or Content
Presenting prospects something of benefit is a great form to drive more traffic. For instance, you can create an editorial calendar template at the content marketing agency that is free for anyone to download. In addition, you can give marketers a tool for creating and posting content easier. Create various tools and content to help others in your industry, then offer them free on their websites. By posting gated content/tools, you can maximize your returns and uncover new leads. Another way to boost website traffic is to promote the content/tools on appropriate LinkedIn groups or forums where individuals in the initiative interact.
Proffer Press Releases to Noteworthy Publications
When businesses design press releases to elevate themselves or their clients, they shouldn’t just put them on a press release syndication website and stay to see what transpires. Instead, they need to push the release actively and send it to influential websites and publications in their industries. So, for example, when we want to announce our client’s good news, we send it to industry blogs and magazines that their audience reads. As a result, you can gather dozens of new pointers and boost referral traffic for the client.
Exchange Backlinks
With many businesses trying to increase website traffic, backlink exchanges have many opportunities. Go out to appropriate sites and propose your content as an extra resource to include in one of the site’s posts. To count an extra incentive, you can furnish a mutually-beneficial backlink exchange, contributing to adding one of their links to your post. Businesses can achieve big if they discover a suitable partner for their backlink exchange.
Conclusions
Businesses can expect to see increased website traffic over time by taking these steps. However, while many of these tactics can provide instant gratification, others will take more time and patience. So keep pushing forward by trying various methods and analyzing the results.
