It’s no mystery among social media managers/users that bouncing between various tools and accounts can be draining. As a result, it’s common for social media marketers to manage several versions for multiple departments or accounts on additional platforms. For instance, some funds could be devoted to sales, while others are used for customer service.
Managing multiple accounts on diverse social networks could assist drive business success despite the energy it sometimes needs. It’s all about consolidating your efforts and creating the most use of the platforms.
Before we bring into the nitty-gritty of social media management, it’s crucial to understand why and against making multiple accounts for single brands.
Pros: Managing Multiple Social Media Accounts
Creating many accounts implies sharing different content and talking to countless audiences. Customer segmentation allows specific reports to focus on particular topics instead of engaging everybody at once. It is beneficial if your business serves both consumers and companies.
If your brand has numerous locations across the state or country, having an individual account for each could benefit you in localizing content to serve customers’ unique requirements in the area. They will feel like they’re being catered to, which can immensely increase engagement. Multiple accounts also deliver users a choice in the content they desire to consume. Even if you keep one umbrella account, you may enjoy branching out with specialty ones. If you’re going to, all of this content can feed into the main account, but if people discover they only want one thing from you, it can be found easily.
Cons: Managing Multiple Social Media Accounts
On the flip side, holding multiple accounts can confuse your audience. They may not comprehend the purpose or importance of each account. Should they observe all of them or just the ones with the required information? People might acknowledge they will miss something important if your content is posted across various accounts. You also risk splitting up the people you enjoy reaching.
Having more than one account implies more work for Social Media Managers. Consequently, time management may become challenging; not citing staff may also deplete. If your social media team doesn’t hold the resources to drive multiple accounts, it’s time to reconsider your strategy.
Brand management may also suffer by using multiple accounts, especially if different departments run their own social media channels. In addition, it’s more difficult to ensure everything stays on message if social media duties are spread around.
It is a situation where a social media style guide comes in handy. Using a compass can ensure all staff members are on the same page regarding social media posting and ensures consistency and best practice.
Steps to Managing Multiple Social Media Accounts
Document Social Media Strategy
If you have a team handling multiple accounts, getting everybody to dwell on a brand can be challenging. By building a social media strategy, which includes policies, procedures, and a style guide, you can give users something to observe at all times. Even if each account has different goals, a documented plan can help everyone stay in sync and not drive away from your company’s statement.
Employ Social Media Management Software
It can bring too much time to copy and paste identical content to multiple accounts on diverse social media platforms. Instead, invest in social media management software like Buffer that will help you manage publishing and engagement all in one place. In addition, this software can oblige you to post content to different accounts on different networks simultaneously with the tap of a button.
Create an Editorial Calendar
Editorial calendars help provide direction and ensure you’re on track with your social media strategy. It can be accomplished through social media management software or by sharing an easy document with your social team. It sets everything in one place and supplies a reference for Social Media Managers. Also, it can assist in identifying gaps or missed possibilities in your social media posting plan.
Monitor Social Media Activity and Engage
Keeping track of mentions and keywords is essential, mainly if you set up a support-related account. You want to understand if a customer requires help or if you can leap on a trending topic related to your business. Most significantly, you don’t like to overlap with any of your co-workers. Social media management software should allow monitoring while delivering a space for collaboration within your team. It’s a bad watch if a brand replies either to a year-old post or an inquiry accepts two answers.
Analyze Your Social Media Strategy
It’s essential to examine the consequences of your social media strategy and measure them against critical social media metrics. Are some accounts doing more reasonably than others? How can you allow ones that are lagging? Does every arrangement donate to your brand in some way? You won’t understand the answers without glancing at the platform analytics, enforcing your strategy, and utilizing data-driven marketing to read the outcomes to understand what performs and fine-tune your approach to social media to provide optimum results.
There are some reasons for your company to consider running multiple social media accounts, but before you start creating accounts, ensure you’re making them for the right reasons. Please don’t mistake doing it because your competitor has or you think more funds project the delusion you’re a big-time player. Each company has a finite amount of resources, and you should use yours wisely to gain the most out of social media. However, through sound design, intelligent investment, and readiness on your social media team, the possibility for victory is consistently within the grip.