Optimize Your Email for Mobile: Best Practices

You examine mid-flight emails from the client or write while waiting in line at Starbucks on your phones so you need to optimize your email. We’re all doing much more on our phones. A majority of emails were opened through a mobile device.

As extensive communications occur on the go, it’s important to send emails that look great across all devices. Here are some suggestions to encourage you to optimize your emails for mobile devices.

Steps to Optimize your Email

Understand Your Audience

The fundamental step to optimizing your email for mobile is knowing how your audience surveys your email. Most email content in the U.S. is being observed via Gmail and on iPhones. Acknowledging the device and the email service provider, your recipients manage to view your email benefits to inform you how to promote your emails best.

Line, Subject Line, And Preheader

With such limited space on mobile to persuade recipients to open your email, it’s essential to leverage all possible actual domains. So, it encompasses not only the subject line but also the from address and preview document.  

  • You’re from address should be instantly recognizable with your brand name as the primary address.
  • Comprehend the craft of short subject lines, and try for about four words.
  • Utilize preview text to hook your recipients further.

Email Width

The recommended size for emails on the desktop is 600px, but this is too broad for most mobile devices. To save your recipients from pointing your emails, consolidate media queries in your CSS. Media queries provide you to conform your template for particular devices so that your template can accommodate the height and width of various devices. For instance, a media query for a mobile screen should incorporate a max-width of 480px.

Single Or Multi-Column

Two columns of text on mobile device management are too dense to understand easily. If the email is on the text-heavier plane, we recommend sticking to a single column. If your images are scanty enough, they can work well in a two-column design, but beware that multi-columns are often much trickier to render accurately across platforms and devices than a single-column plan.

Image Size and ALT Tags

Doubled in size for precision on 4k or retina screens, retina images are perfect for logos and outstanding visuals. But, in image-heavy emails, too numerous high-resolution images could create a slow download time, especially over a poor internet connection. On the other hand, if an email doesn’t load swiftly enough, you risk squandering your audience’s attention, so be considerate of how many retina images you incorporate in your emails. In addition, some email service providers, for example, Gmail iPhone browser and Gmail IOS app, will block shots by default, so ensure to incorporate ALT tags to improve & notify the reader of what’s being seen. You can also style the ALT text to furnish a designed feel while the images don’t stack.

Font Size

Don’t overcome us to break out the study glasses. Use font sizes on the larger size, and dodge cursive fonts that are hard to skim read. Additionally, beware of font changes over various devices. For instance, the font, Comic Sans, is not sustained on mobile devices.

Optimize your Email

White Space and Layout

Use white space to your satisfaction. Split up copy with calls-to-action (CTAs), bullets, and images to improve the readability of the email. Recognize that your recipients are skimming emails, not hanging onto every word. Design your mobile emails so they are skimmable, and avoid copy-heavy emails when possible. You can utilize a modular scale to better create balance in your website design. Its scale can also be employed in your email design if you’re attending to find the ideal ratio of white space to content.

Think About The Thumbs

When designing CTAs for your mobile templates, put your thumbs in mind. The CTA requires to be wide sufficient to click with your thumb quickly. If your email is on the more long-spun side, try placing a CTA at both the top and the bottom of the email. In this form, your recipient doesn’t have to spend time scrolling up to the CTA once they’ve reached the bottom of the email. If you’re interested in addressing your recipients to your app instead of your website in your mobile emails, you can attach a universal link to send your recipients directly to the App Store.

Landing Page

You’ve put all this exercise into optimizing your email for mobile, so don’t break it by sending your subscribers to a landing page that is not mobile-friendly. Your landing page should view as well on a phone as it does on a standard browser. It involves following some of the same rules regarding page width and holding the content brief and easy to analyze for subscribers on the go.

Threefold Checking of Work

Examine your email across multiple devices and providers through means like Email on Acid and Litmus. It will provide you the peace of mind that your emails are excellent in each inbox.

Wrap Up

When designing your mobile emails, keep your personal user experience in mind. For example, if your email isn’t something you would read or scroll through in the 30 seconds you have while filling up your gas tank, then take a look at what you could change to make it more appealing.

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