All websites will produce a definite quantity of variation in traffic. You identify what a reasonable range is for your website. If you observe a notable decline in traffic, your initial response will presumably undo the latest change you executed in a frenzy. Don’t make that change—there are multiple reasons your traffic might sink.
First, ensure that the drop in traffic isn’t a difficulty with your date fields. If you’re studying at today’s date, recognize that not all of the traffic for today has arrived yet. Also, acknowledging what a normal variation in traffic is for your website, are you sure this is severe?
Next, examine with IT for technical concerns. If your website is down or loading very slowly, the traffic will dwindle. Or, if you or the webmaster has unintentionally deleted your tracking code, it will look like you do not perceive any traffic at all even though nothing has altered.
Lastly, check the news. Is there a vital power outage, a vacation, or any other news piece that may define a drop? If you’ve confirmed that this is, indeed, a decrease in traffic that isn’t caused by technical or external concerns, then proceed on to boosting your decreasing website traffic with the following steps.
Review the Penalties
If there is a manual penalty received from Google, you’ll notice a rapid drop in traffic as both the affected page or the overall rankings decline. A manual penalty doesn’t solve most drops in traffic from Google, but it’s definitive and straightforward to establish whether or not you own one. Check for information on Google Search Console. If you do have a notification, it’s probably for tactics or content that is black hat or content that looks spammy or plagiarized. If you’re serving an SEO firm, you need to speak to them about why they would employ tactics penalized by Google—and get a new firm. You’ll also need to fix the mistake to eliminate the penalty and retrieve your traffic.
Analyze Traffic Channels
It can be restorative to determine which type of traffic is falling on the website. In case it’s paid traffic, consider whether you’ve just stopped investing in an ad to explain the drop itself. Branded traffic is website traffic from directly visiting your website, not being connected by a link. They may be exploring your company name now on Google, so you know that they already know your trade. If you see a decline in branded traffic, it could be a PR issue; maybe lesser want to connect with your brand. If you ever need help from public relations experts, visit www.shakespearecomms.com.
Suspend Your Ads
Another likelihood is that paid search results traffic is ripping into the organic traffic. To some extent, this is anticipated. While spending on paid traffic may diminish your organic traffic, it should raise your overall traffic. Infrequently though, your paid traffic only penetrates the organic traffic. You may have such an influential presence on the paid keyword that there’s no gain to buying ads there. The only means to understand if the paid ad is accountable for your traffic drop is to discontinue the ad and notice if the traffic resumes at earlier or predicted levels.
Losing the Backlinks
If you segmented the traffic and discovered that your referral traffic dwindled, check your backlinks. If a few pages have lost in traffic and they also appear to have lost backlinks, there’s a good bet you’ve located the problem. It can be a challenge to regain links, but if your content once attracted backlinks, it can attract new ones by updating the content, adding and republishing, or re-sharing it.
Quality of Backlinks
Not all backlinks are good when content is linked from a shady or spammy site. Google may believe you paid for those links and are using black-hat SEO practices to bring down the rankings. It would be best if you had the site owner remove the link, or the domain authority and traffic will remain affected. Try to remove the lousy backlink or formally disavow the link with Google to remove the association.
Review the Competition
Maybe the competitor has offered a brand-new piece of content that provides more value than your own, and hence, taking your traffic. There are two alternatives. You can concede that ground and focus on keywords or strategies competitor has not yet invested in, or you can concentrate on the head-to-head competition while thinking to succeed against their latest efforts depending on competitors and the dedicated resources.
Promote the Rankings
Always try to boost your rankings by using video to promote the SEO attempts. Offering value to your audience will help.
SERP Matters
Content is ranking well, and the keyword has the exact search volume, but people aren’t clicking, maybe because Google is offering the answer to the searcher’s query in a new answer box. You need to reformat the content that the answer box uses to make it more clickable and learner-friendly. Expand on the answer to make it too long to be read in the answer box. Tweak the content to optimize it.
Check Page and Traffic Type
Check which is suffering – homepage, blog posts, category pages, or product pages – to give hints of traffic drop and what changes to be made thereof. A fall could be due to an SEO problem, or UX problem, or changes recently made to the content.
Monitor User Experience (UX)
Every change you made was to focus on the user experience, simple and obvious. But, changing the experience on the website can drive away readership at first after a site re-design. People might not want to adjust and learn to navigate through the changes.
Final Thoughts
It’s critical to monitor the loading speed of other sites. It’s more likely that you’ll require to put in some long-term task to boost the numbers. Your site may get affected by an algorithm update from Google or might be facing tough competition from a new entrant to the business. Offer visitors valuable content and focus on UX to reap the rewards in traffic over the long term.
