Digital Marketers today employ a wide range of tools that allow them to develop, conceive, track, and measure the performance of marketing initiatives and campaigns. With the industry unfolding at such a breakneck pace, designating your time and resources to meet your intentions depends on using each tool at your disposal.
Some tools will prove more appropriate to a Digital Marketer than others, depending on which channels they prioritize and what the company’s marketing goals are. The tools listed below are covering a rainbow of marketing functions, so whatever your goals, it’s to your advantage to get familiar with them and what they can do.
Tools for Digital Marketers: Boost Traffic and Conversion
SEO and SEM are the art of attaching to the audience you want to communicate using the content they need to find. That process begins with understanding your audience and its online movements.
Google Analytics and Google Ads offer detailed breakdowns of the traffic coming to your site. Together, they concede Digital Marketers to identify what’s serving and what isn’t, explore new traffic sources, determine which times of day traffic rises and falls. They’re indispensable when deconstructing the case of what’s happening now.
SEO tools like Ahrefs, Moz, and SEMrush can help speed up this process by exploring relevant keywords, identifying related keywords based on your searches, checking backlinks to your pages, and even analyzing your competitors’ SEO. Ahrefs’ SEO toolset is one of the most reliable on the web and contributes most of the features you’d need to optimize your content all on one platform.
While many Digital Marketers see building landing pages as one of their highest challenges, companies that increase their number of landing pages from 10 to 15 visit a 55 percent increase in leads. Simple-to-use programs like Unbounce let Digital Marketers make, customize, and test out landing pages for maximum conversion, with no coding knowledge necessary to help build great landing pages.
Tools for Digital Marketers: Email Marketing
Access to the inboxes of prevailing and prospective customers is gold—which makes email marketing one of a Digital Marketer’s best options for a massive return on investment.
It is vital to have an email campaign tool like SendGrid or MailChimp to send smooth, branded emails in a flash. MailChimp leads the industry as one of the top email marketing tools by permitting you efficiently create custom emails, upload, and segment mailing lists, conduct automated A/B testing, and get a detailed analysis of your campaigns’ influence.
For larger companies looking to incorporate a complete customer relationship management (CRM) program, there are options like Salesforce and Hubspot, including email marketing features within the more extensive marketing and sales, funnel.
Tools for Digital Marketers: Social Media Marketing
Social media marketing is a significant component of digital marketing strategy—in many cases, that’s where the customers are. They’re also four times as likely to contribute significantly more than those without exposure to social media. Digital Marketers use Facebook, Twitter, Instagram, LinkedIn. These channels are helpful not only for posting native content and generating a following of your most dependable customers; they also allow opportunities for pay-per-click advertising and sponsored posts.
Managing multiple branded social channels frequently demands some severe juggling. Tools like Later, Hootsuite, and Buffer let you handle multiple accounts from one platform, comprehensive with built-in analytics and governance features. Buffer also has a Chrome extension that enables you to automatically schedule whatever website or quote you’re surveying across all your channels like Twitter, LinkedIn, and Facebook. It is done solely by clicking a button; the tool uploads a highlighted quote or the URL into a formatted post, exercising most of the worry out of curating content.\
Tools for Digital Marketers: Photography and Imaging
It would be most satisfying to source photos and illustrations, animations, and videos externally and landing pages, social media posts, webpages, newsletters, and other digital marketing assets. Premium free stock image sites exist—like Unsplash or Pexels—they don’t regularly offer precisely what you’re looking for.
If you constantly find yourself sourcing external media, you’ll need to fund a subscription to a stock image aggregator like Getty or Stocksy Images. Browsing a wide assortment of high-resolution images and B-roll video possible for just a few dollars, you’ll indeed find the professional-looking visual assets you require to shine your project.