Content Optimization: Suggestions for Every Social Media Platform

Content optimization is the approach of infallible content written to reach the largest possible target audience. Optimizing content should include making sure associated keywords are present, adding meta and title tags, and relevant links.

There’s a skill to designing a successful social media campaign. It would benefit if you thought about content types, messaging, tone and imagery. In addition, you need to understand how to build marketing personas to ensure that you catch the right people’s attention on the right platform at the right time.

It may be easy to promote and advertise on social networks, whether for social media shopping or to enhance a political campaign. But are your posts and campaigns working? That’s the tricky thing with social media marketing. What may seem like a clever and interesting post to you may not appeal to your audience.

We’ll take a look at simple but effective approaches to create great content for any social platform.     

Create Interactive Social Content

User interaction darts like user acceptance to social media crawler bots. The additional likes, shares, and comments your content notices, the more favorable it transpires. Creating shareable content that invites users to encounter and interact enhances ranking and boosts brand loyalty. Some examples of interactive content possess:

  • Calculators or tests (like DMI’s digital skills test)
  • Company Q&A’s
  • Live interviews
  • Photo captioning contests
  • Follower polls and quizzes
  • Promotions focusing on likes and shares
  • Interactive maps

Create Short Videos

Clients love witnessing mixed media in content, but the video has become a favorite. Marketers who employ video in their ad drives acquire 66% more qualified leads yearly than those who don’t. A short video not only includes a greater chance of being consumed during a social media scan, but it carries less time and does not need a professional to create and publish. Facebook, Twitter, Instagram, Twitch, and TikTok all have live video options. Instagram especially has a variety of video formats. Short videos are an excellent way to engage viewers and track video metrics related to your video. After the live part of the video is over, the content stays available for viewing. So users connected to your profile don’t miss out.

User-Generated Content (UGC) is Key

UGC, or User-Generated Content, includes memes, photos, videos, and even screengrabs made by other users. But why is this helpful as a content optimization method? First, it captures the creator’s attention or followers and engages them. UGC also draws on the popularity of something already made and loved. As a result, it cuts back on the time and effort you put into creating your catchy content. In addition, using UGC isn’t copying somebody else’s work, so it’s unique to your brand. Just make sure that any content is shared appropriately and respect is given where it’s due.

Getting on top of developments and trends in your industry is a fantastic way to engage and engrave social media followers. It impresses you as an authority in your field and offers people a reason to glance at your page from time to time. For example, if you define a business in the fashion industry, their followers might catch a peek into the new Autumn couture. They’ll follow your posts expecting to see more news they like to read about.

Evoke Humor & Emotion

Whether it’s a humorous meme or a heartwarming video that pulls at the heartstrings, evoking emotion humanizes your brand. It is imperative in 2022 as consumers seek out brands that take a stand on social issues and show they care about critical values. Companies that connect with their followers on this more profound level, even just a stupid GIF or meme, are more likely to catch repeat comments, likes, and shares.

Ask for Social Media Connections & Followers

It sounds clear because it is! Marketers don’t have to toil to make links – you can request them. Social media users are anointed because they are social. They interact regularly and bounce at the chance to support a label they like. So bid for tags, likes, and shares when broadcasting your regular content. Think of it as a social call to action. Only, instead of asking your TikTok followers to request a free quote, you’re asking them to tag friends or share it if they liked what they saw.

Invite Followers In

Businesses can appear corporate and stiff to followers, which paints your brand as a thing, not an authentic person. When you post relatable humanized content, like stories or videos of management and staff, it shows customers the real people behind your product or service. Tactics that will give your audience an insight into your brand include:

  • A ‘day in the life video
  • Content posted by individual staffers on rotation to show different departments or personalities
  • Post a funny meme or photo of the week from inside the office
  • Live demonstrations of products or services
  • How-to tutorials – for example, if your company sells makeup, show people how to use it properly! If you’re in the beauty industry, check out our case study on Glossier.
  • A tour of the workplace
  • Make a company podcast featuring staff.

Read & Reply/Respond to Social Comments

It sounds like a simple strategy, but reaching out to customers in comments is a successful strategy. So many businesses sit back and wait for consumers to come to them on social media. It should never be the case. Social media is more of a customer service channel and an essential way to communicate with prospects and solve their queries. So, reach out, comment, like, even share exciting content relevant to your brand. It also looks good to other customers when they see you interacting, and it increases the chance that you’ll receive comments of your own.

Final Thoughts

Few social media users view algorithms as ropes that bind us to specific rules, but they also help you create content that can go viral. It’s learning the rules for each platform that will help you beat competitors and rise to the top. Therefore, create a successful social media strategy, use social media for customer service and understand how to conduct social research to create better content.

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